PRINCIPLE Absolute Strength and Shine Shampoo 300 ml

Name: PRINCIPLE Absolute Strength and Shine Shampoo 300 ml
Brand: Principle
SKU: CHH-101010777

SKU: CHH-101010777

$118.60

Size: 300 ml (10.14 fl oz)

Product Description

PRINCIPLE Absolute Strength and Shine Shampoo is a gentle daily shampoo formulated for very dry, damaged, or dull-looking hair that needs extra softness, moisture, and healthier-looking shine. Designed for everyday cleansing, the lightweight formula helps remove excess oil and daily buildup while leaving the hair feeling smoother, softer, and easier to manage after every wash without causing dryness or discomfort to the scalp.

Enriched with Ginseng Extract, Sesame Oil, and D-Panthenol (Pro-Vitamin B5), the formula helps support softer, healthier-looking, more manageable hair from root to tip while helping reduce the appearance of dryness and dullness. Sesame Oil helps maintain moisture and smoothness, while Pro-Vitamin B5 helps improve softness, shine, and manageability for hair that feels lightweight, refreshed, and easier to style throughout the day.

The gentle cleansing formula helps maintain scalp comfort and balanced-looking hair while supporting a smoother, shinier, and more polished appearance as part of a regular daily hair care routine.

Formulated without sulfates, silicone, parabens, sodium chloride, formaldehyde, alcohol, triclosan, retinyl palmitate, and petroleum-based oils.

Hair Type: Suitable for dry, damaged, dull-looking, chemically treated, frizzy, or difficult-to-manage hair.

Sensory Experience

A lightweight shampoo with a soft, clean botanical aroma and creamy cleansing lather. Leaves the hair feeling clean, smooth, refreshed, soft, and naturally shiny after every wash.

Product Benefits

Suitable for dry, damaged, and dull-looking hair
Helps gently cleanse hair and scalp without harsh additives
Helps support softer, smoother, and healthier-looking hair
Helps improve softness and natural-looking shine
Helps reduce the appearance of dryness and dullness
Nourishes the hair with Ginseng Extract and Sesame Oil
Helps improve manageability with D-Panthenol (Pro-Vitamin B5)
Lightweight daily cleansing formula suitable for regular use
Helps maintain scalp comfort and balanced-looking hair
Free from sulfates, silicone, parabens, sodium chloride, formaldehyde, alcohol, triclosan, retinyl palmitate, and petroleum-based oils

Directions for Use

Apply PRINCIPLE Absolute Strength and Shine Shampoo to wet hair and gently massage until a soft lather forms.
Rinse thoroughly and repeat if desired.

For best results, follow with PRINCIPLE Extra Treatment Conditioner to help maintain soft, smooth, and manageable hair.

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Complete Your Hair Care Routine

Step 1: Cleanse

Begin with PRINCIPLE Absolute Strength and Shine Shampoo to gently cleanse the hair and scalp while helping maintain softness, shine, and scalp comfort.

Step 2: Condition & Care

Use PRINCIPLE Extra Treatment Conditioner to help maintain soft, manageable, and healthy-looking hair.

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